Over and over, this recent Washington Post news feature proclaims “This is not a political story,” “This is not a political story,” “ This is not a political story.”

Thus, the headline proclaims: “Greetings from the alternate universe where Oprah and Michelle Obama are running for president.”

But, of course, the whole point is that there are many blue zip-code Americans who wish, wish, wish this was a real political story. They are looking for a savior, with a small “s.”

Then again, this article — in addition to not being a political story — is not a religion story.

Maybe. It depends on how one defines “religion” right now, in the giant shopping mall of self-empowerment lingo that is American public discourse. See if you can spot a clue or two in the overture:

NEW YORK — It wasn’t long after Oprah Winfrey took the stage … for her 2020 Vision: Your Life in Focus tour — equal parts Weight Watchers pitch, gospel revival and wellness fair — before she said what was on the tip of the audience’s tongues.

“In the early stages of the tour, we had trouble coming up with the right title,” she said. “We did talk about ‘Oprah 2020.’ And then I thought you would get the wrong idea.”

No, for the millionth time, Oprah is not running for president. And neither is her guest of honor that day, Michelle Obama, the nation’s most famous empty-nester, who told Winfrey she’s trying to figure out “how I want to spend the rest of my life.”

“President!” came a shout from the audience. “White House!” yelled some others.

OK, I will ask: What does “gospel” mean in this context?

Anyway, that reference opens the door for a rush of semi-spiritual lingo in this piece — even though there is no attempt to reference a brand-name religion of any kind.