Is there anything new to say, at this point, about the Rev. Jordan Brown, his Church of Open Doors and the mysterious case of the alleged Whole Foods hate cake?

The short answer is, "no." Of course, that tells us something about these viral, digital media storms that blow up on Twitter and then fade away. At some point, there is real reporting that needs to get done.

The key, is this point, is that there is little evidence that the same mainstream media that ran with the story early on -- The Austin America Statesman, for example -- are interested in exploring the next stage of the drama. In a post the other day, and in our "Crossroads" podcast this week, I suggested that it would be important to find out more about Brown's congregation -- such as whether it's alive and viable. (I just noticed that it's last schedule worship service was at noon on April 3 -- the week after Western Easter).

So what happens this Sunday?

Now, a GetReligion reader went online and dug out some basic, very helpful information that would have added some depth to the tsunami of early online items about this alleged hate crime:

I am not a journalist but I did do some checking on the Church of Open Doors. The "congregation" meets in the community room/area of an apartment complex. The official mailing address is a post office box at an establishment named "Drive Thru Postal". On the "church" website, there is no mention of governance or oversight.

According to Facebook link, the "church" utilizes MailChimp, I went to MailChimp and found the archive of emails for the "church" and the majority of them are pleas for money. This is the most recent: