The Vatican press office may be second only to the White House communications department when it comes to ranking the world’s busiest public relations operation.

Like President Donald Trump, Pope Francis and the Holy See are in some serious need of daily damage control. The resurfacing of the clergy sex abuse scandal — year after year for decades — and the allegations that led to the downfall of former cardinal Theodore McCarrick have been the Vatican’s biggest PR headaches over the past year.

Responsible for handling the Holy See’s messaging on the clergy scandal and a host of other issues will be a retooled press office. Much of the turmoil that has surrounded the pope and the Catholic church over the past year called for an overhaul of the Holy See’s press operation.

The past two weeks has seen a flurry of announcements, including the naming of a new press office director and vice director (more on this position further down), two of the biggest jobs at the Vatican held by lay people.

Pope Francis appointed Matteo Bruni as director of the Holy See Press Office earlier this month, replacing Alessandro Gisotti who’d been serving in the role on an interim basis following the abrupt resignations of Greg Burke, a former Fox News Channel reporter, and Paloma Garcia Ovejero, who had also worked as a journalist in her native Spain, at the end of last year. Gisotti was in charge throughout the Archbishop Carlo Maria Vigano saga. Vigano has claimed that Francis covered up the misconduct of McCarrick, something the pontiff has repeatedly denied.

With Bruni’s appointment, Gisotti has been given the role of vice editorial director of the Dicastery for Communication. He will serve under editorial director Andrea Tornielli, who’s been in the job since December, and Paolo Ruffini, prefect of the Dicastery for Communication since July 2018.

Bruni, Gisotti, Tornielli and Ruffini are all Italians, experienced PR men loyal to the church.

I realize that it’s rare for me to run a think piece during the week. But let’s face it, the Paul Moses essay at Commonweal must be discussed — as journalists try to figure out what’s happening in, well, the Loggia.

We are talking about some very important tea leaves linked to the biggest religion-news story in the world, which is the Vatican’s ongoing efforts to handle interlinked scandals linked to clergy sexual abuse of some children, lots of teens and significant numbers of seminarians.

When watching the action unfold, I suggest that journalists keep asking this question: What would that great Catholic politico — Theodore “Uncle Ted” McCarrick — do in this situation?

The Commonweal headline references one of those stories that religion-beat pros just know is important, but it’s hard to explain to editors WHY it’s so important.

‘Like Cleaning a Sphinx with a Toothbrush’
Greg Burke Resigns from the Holy See Press Office

Before we get to Moses and the tea leaves, here is a typical statement of the basic news, care of the National Catholic Reporter, on the left side of Catholic media.

ROME — The director and vice-director of the Vatican's press office have resigned together, in a move that appears to indicate sharp tensions at the top of the city-state's complicated communications structure.
The resignations of American Greg Burke and Spaniard Paloma García Ovejero seemed to catch their supervisor, Italian Paolo Ruffini, by surprise. In a statement, Ruffini said he had "learned" of the decision, and called it a "free and autonomous choice." …
Burke and García's resignations were announced with a short note in the Vatican's daily bulletin Dec. 31. Pope Francis appointed Alessandro Gisotti, an Italian who had been serving as the head of social media for the communications dicastery, as new interim director of the press office.
No reasons were given for the shake-up.

Click here for a similar story on the other side of the Catholic news world, care of the Catholic News Agency. This Burke quote jumped out at me:

“I joined the Vatican in 2012. The experience has been fascinating, to say the least,” he continued.