Nielsen ratings

New podcast: Should religious leaders and the cultural right applaud lousy Oscar ratings?

New podcast: Should religious leaders and the cultural right applaud lousy Oscar ratings?

Pick a headline, just about any Oscar headline.

The ratings for the 2021 Academy Awards were bad. How bad? Here’s the take from the world-weary folks at Entertainment Weekly: “Oscars hit another historic low in ratings.”

The New York Post has been known to produce blunt headlines. Thus: “Oscar ratings drop to an all-time low with unwatchable show.”

But what matters, of course, is what runs in prestige settings such as The New York Times. The big business-desk headline there provided some extra, rather acidic, context:

Oscars Ratings Plummet, With Fewer Than 10 Million Tuning In

Sunday night’s pandemic-restricted telecast drew 58 percent fewer viewers than last year’s record low.

Wait, there’s more bad news:

Among adults 18 to 49, the demographic that many advertisers pay a premium to reach, the Oscars suffered an even steeper 64 percent decline, according to preliminary data from Nielsen. …

[The] Oscars have been on a slide since 1998, when 57.2 million people tuned in to see “Titanic” sweep to best-picture victory.

What’s the religion-news hook in this story, other than the semi-religious role that the Oscar rites play in the cult of Hollywood? That was the subject of this week’s “Crossroads” podcast. Click here to tune that in or head over to Apple Podcasts to sign up for a weekly feed.

Let’s walk through this.


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