Updates in the journalism style bible: Appropriate 'cult' advice and other tweaks

If you know anything about the nuts and bolts of reporting and editing, then you know that the Associated Press Stylebook is the bible — that’s with a lower-case “b” — of journalism.

It’s also a great place to chart tensions inside the news business. Consider, for example, the decades of debate about “pro-life” and “pro-choice,” as opposed to “anti-abortion” and “pro-abortion rights.” Will the next major revision of the AP manual need to include an updated definition for the suddenly controversial word “woman”?

Our GetReligion patriarch, Richard Ostling, recently sent me an interestingly list of some of the religion-beat terms in the latest revisions to this AP bible. He served as a consultant on that revision project and, thus, doesn’t want to make any comments about the results. Here is one of the updates that is sure to lead to newsroom discussions:

cult (new)
A loaded term to be used with caution.

Yes, indeed — proceed with caution. I totally agree that this is a “loaded term” that journalists should avoid whenever possible.

The problem, however, is that this is a term that religious leaders, activists and even scholars are going to use every now and then and it will be hard to avoid the term when it is used in important direct quotations. Thus, editors need to know the various ways that informed people use the word — the key is sociology vs. theology — so that these loaded quotes can be placed in context for readers. Then there are activists of various kinds who throw this term around like a verbal hand grenade.

Readers can tell, with a quick glance at the venerable Merriam-Webster dictionary, that this is a complicated subject. Here are several of the definitions:

cult
noun, often attributive …
Definition of cult
1: a religion regarded as unorthodox or spurious (see SPURIOUS sense 2) also : its body of adherents

In the months since the leader of the Church of Jesus Christ of Latter-day Saints announced the attempt to tone down use of the word “Mormon,” I have heard two questions over and over from people outside the Latter-day Saint fold.

Yes, that sentence was somewhat long and awkward, for obvious reasons.

Question No. 1: What are they going to call The Choir.

Question No. 2: Why did Latter-day Saints leaders take this step, at this moment in time, to change their brand?

If you are interested in that first question, a long, long feature story in The New York Times — “ ‘Mormon’ No More: Faithful Reflect on Church’s Move to Scrap a Moniker” — has a fabulous anecdote that shows up at the very end. Here we go:

For many Latter-day Saints, the most important cue came from the church’s iconic musical organization, known since 1929 as the Mormon Tabernacle Choir. The group was on tour in Los Angeles last year, singing in Disney Hall, when a bishop asked choir leaders to begin thinking about new names.
At first many performers felt “a little uptight” about the idea, said the group’s president, Ron Jarrett. … They mulled options: the Tabernacle Choir in Salt Lake City, the Tabernacle Choir in Utah, the Tabernacle Choir of the Church of Jesus Christ of Latter-day Saints, and finally landed on the Tabernacle Choir at Temple Square.
Still, the group had to manage a swath of legal issues, like how to protect copyrights and recording labels all made under the former name. Products and recordings made before 2019 will maintain the previous legal name, but new ones will not.
“For me, it has been an opportunity to really evaluate who we are and what we stand for,” Mr. Jarrett said. “I was able to say, ‘I will follow a living prophet, and our music will remain the same.’”
The singers have retired their catchy nickname, the MoTabs. They are trying out a new one, Mr. Jarrett said: the TCats, or TabCats.

I think legions of headline writers would embrace that kind of short, catchy, option, should the church’s leaders come up with an unofficial official nickname. After all, you may recall that use of the “LDS” brand was also discouraged, along with the big change in the status of “Mormon.” The Times story notes the practical implications online:

The church’s longtime website, LDS.org, now redirects to ChurchofJesusChrist.org, and Mormon.org will soon switch over, too. In May, the church stopped posting on its @MormonChannel Instagram feed and encouraged followers to move to @ChurchofJesusChrist instead.

OK, but why did this change happen?